We aim to amplify and solidify the real sustainability in design to help construct a better future.
How we make a difference
We help the client find their sustainability goals and objectives for each project and custom design their pathway to help increase and define real project sustainability from base consultation all the way to the design, while implementing the most modern global standards.
CEO of NewNormDesign, Head Architect
Born in Tehran, she has lived in multiple countries in Europe and then South Korea, and Japan. She received her Master's in architecture engineering from Tokyo University and has various sustainability and smart city design certificates. Fluent in 4 languages and with many years of experience in large and small scale projects within Japan and internationally, Fara founded NewNormDesign to redefine modern unsustainable design into a more environmentally friendly initiation to increase the positive social impact in the design world.
She is a Board member of GEN global entrepreneurs network) Japan, Director and Board member of Impactech Japan, a Member of RSA (Royal society of arts), runs monthly Programs on national radio Jwave Japan for sustainability and Design.
We make sustainable future, one project at a time.
Established in 2020 in the COVID-19 era, NND has the primary goals of redefining and redesigning spaces for the new norm in the world. NND is a group of designers from various backgrounds who all have first-hand experience working with some of the world's best architectural and design firms. This allows NND designers to bring a vast breadth of architectural and design knowledge to each project.
Our design teams consist of 6 core members, each skilled in different areas of design, from sustainable and innovative architecture, urban and interior to Logo design/CG and digital design. Each outstanding member has a unique background in fashion, Urban Design, and architectural design.
Construction And Pollution
It all started when our founder realized that construction is the biggest destroyer of our beautiful nature.
According to new research by construction blog Bimhow, the construction sector contributes to 23% of air pollution, 50% of the climatic change, 40% of drinking water pollution, and 50% of landfill wastes. In separate research by the U.S. Green Building Council (USGBC), the construction industry accounts for 40% of worldwide energy usage, with estimations that by 2030 emissions from commercial buildings will grow by 1.8%.