The Circular Shift Has Begun
The Hidden Carbon in Our Buildings
The construction industry stands at a turning point. Globally, the built environment accounts for nearly 40% of total CO₂ emissions. While operational carbon has gained attention, embodied carbon remains one of the least transparent areas of the industry. In our next issue, we will take a deeper look at embodied carbon — why it matters, how it is measured, and what it means for manufacturers and designers moving forward.
Connecting Makers and Designers
matinno was created to bridge a critical gap between sustainable material manufacturers and the designers seeking them. By providing structured material data, CO₂ scoring, and circularity insights, we enable measurable and scalable sustainable design decisions.
Turning Visibility Into Action
Visibility alone does not drive change — action does. At matinno, we translate material data into practical decisions that support circular design and measurable carbon reduction. By providing structured material information, CO₂ scoring, and real-time project tools, we enable architects and developers to integrate sustainability directly into their workflows.
From identifying low-carbon alternatives to mapping reuse opportunities through our Circle Map and Projects Dashboard, matinno transforms sustainability from an abstract concept into an operational strategy. This shift empowers stakeholders across the value chain to make informed, responsible choices — not only for compliance, but for long-term environmental and economic value.
The Future of Circular Construction
Through this monthly newsletter, we will share insights on circular materials, embodied carbon, and industry trends shaping the future of sustainable construction in Japan and globally.
Message from Fara Taraie
Circular cities will not be built overnight — they will be built material by material. We look forward to shaping this future together.
— The matinno / NND Team —